How do you unbundle a grand-unified memeplex into a set of memes, while losing as little of the gestalt as possible?
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Why would you unbundle a memeplex, unless you wanted to lose something?
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. the properly unbundled stuff travels, spreads, replicates, infects better. It's the definition of social marketing.
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there's no 'simpler', just specialization to diff niches... specialize = target better :D
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Keep each meme's link to its conceptual underpinnings (metaphorical, according to Lakoff) intact & consistent.
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Distribute it as a Photoshop PSD with the separate layers still intact.
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Maybe Lakatos's "theory-laden" and Ian Bogost's "carpentry" help. A fragment that is buildable-with and is not theory-laden is success.
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