A common left-authoritarian rhetorical tactic is using broad ordinary terms for what should be narrow branded concepts. Branding is humility
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Replying to @vgr
but that is almost definitionally what ideology is. A brand with pretentions to universality and willing to fight to make it so.
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Replying to @mtraven
hmm I don't think so...corporate brands in general don't have universalist aspirations... Only up to the elastic limit.
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oh you mean ideologies understood as brands... Okay in that case, I guess, though that seems to make the concept of brand vacuous
6:39 PM - 11 Jul 2016
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