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Okay, true. It's an ideology-neutral land-grab action to use unbranded terms for things that should be branded...
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Replying to @vgr
This doesn't seem special to Leftists. Security, Life, Defense, etc. are big Right-authoritarian brands.
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Replying to
Funny how Life™ was already a magazine, cereal, & board game before it became a brand name for State control of the uterus.
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