1 way to annoy me is to use phrases like Design Thinking that capitalize+appropriate useful common phrases for reductive bs "methodologies"
no, I'm fine with reductive BS or wonderful non-BS. I just don't like them claiming more general turf than they need to
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I think I get it now: like in Futurama, how Mom's Robot Oil trademarked "screen door".
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Or how some academic beholden to some narrow disciplinary cult claims to speak for the public interest, to take a nonprofit eg
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