A common left-authoritarian rhetorical tactic is using broad ordinary terms for what should be narrow branded concepts. Branding is humility
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Those are usually either prefaced "Microsoft" or it's clear from context because of low overlap with the common term
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hmm I don't think so...corporate brands in general don't have universalist aspirations... Only up to the elastic limit.
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This doesn't seem special to Leftists. Security, Life, Defense, etc. are big Right-authoritarian brands.
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