Disruption 'solves' what Coase called the 'marginal cost controversy' by killing incumbent firms via avg cost >disruptor cost >marginal cost
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Why does Amazon, unlike traditional monopoly, drive down prices? It's self-disruptor recursively doing avg cost > disruptor cost > marginal.
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Why did Rockefeller not do this but moan about "ruinous competition"? No self-disruption levers! Supply glut rate > innovation rate!
End of conversation
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