1/ There are some interesting lessons in the failure of bookmarking as a category
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2/ Except for pinboard.in which is kinda a retro niche, nothing has survived. I was behind one deadpooled product, trailmeme
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3/ Digg, foxmarks, browser bookmarks, delicious, stumbleupon...there were a dozen others just a few years ago, why did none of it work?
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4/ One part of answer is "insufficiently social, insufficiently addictive in collector sense" which Pinterest appears to have nailed, but..
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5/ But that only gets at information collection that we do for fun, social connection, casual interests, not "work" collection
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6/ For work needs, bookmarking ended up being a WORN technology: write-once-read-never. To get out of the WORN tarpit, you need 3 things
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7/ One, you need a calibrated amount of "social" enough that collected assets gain "interest" through socially filtered augmentation
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8/ Two, you need some mid-level cognition processing features, which Evernote does well (see: blog.evernote.com/blog/2015/12/1 by )
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9/ Three, you need a way to turn an impersonal stock (public web, organized by search) into a personal flow (private stream, like a slack)
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11/ This scheme is "distributed cognition": the theory that we spread our thinking around in space/time/social-space with right context cues
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12/ The problem with distributed cognition is that while each locus of organization gets you in the right mood to do different things....
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