Yup. All of Eric Hoffer's 'The True Believer' (1951) is applicable to Trump, but this bit is particularly salient.pic.twitter.com/MC5oheC1r8
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Still owe you Hustle comments. I think malleability is fn of a) scale b) product (easier to hustle iPhone than ideology) c) frustration
Sounds right. FWIW looks like Hofer's book belongs in every marketer's arsenal.
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