Yup. All of Eric Hoffer's 'The True Believer' (1951) is applicable to Trump, but this bit is particularly salient.
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this is called 'playing to one's priors' -- the oldest, most effective marketing/propaganda trick in the book. cc
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Point is you can't create those priors. You can only wait for them, and they might never arrive, leaving your bid for power stillborn.
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any prior can be exploited multiple ways -- different stories & different outcomes possible for same prior. (cont'd)
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Last thing, I think that schools should teach 'propaganda-making' -- not only useful skill, but also helps defend oneself too.
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Still owe you Hustle comments. I think malleability is fn of a) scale b) product (easier to hustle iPhone than ideology) c) frustration
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Sounds right. FWIW looks like Hofer's book belongs in every marketer's arsenal.
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