A *good* untargeted marketing message is "interesting" intrinsically rather than "aimed" extrinsically. It's an Aha-seeking missile.
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I'd think interesting is simply a function of being well targeted, just to a larger group. (But your point is still valid.)
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possibly, but like antifragility, I think interestingness can be a property of the thing rather than the env it survives
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I disagree, but suspect the argument revolves around how much / little we include in what we call environment.
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