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Probably didn't need DCF model to figure this out, but "content marketing" is completely pointless unless you assume spiky future traffic
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In your DCF model, if you assume something like exponential fall-off in impressions of a particular piece, it's NPV~=yield in 1st mo or so
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...but if you can overlay that exponential fall-off with (decreasing frequency) power-law-distributed spike events with falling max spikes..
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...stuff that's NOT like that=wasted effort. Not even worth it in terms of awareness-maintenance. Go long-term viral-potential or go home.
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