Probably didn't need DCF model to figure this out, but "content marketing" is completely pointless unless you assume spiky future traffic
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...stuff that's NOT like that=wasted effort. Not even worth it in terms of awareness-maintenance. Go long-term viral-potential or go home.
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@vgr especially in B2B I tell people that inbound marketing is a long term binary strategy. It either works really well or not at all.
End of conversation
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