Is there a term for opposite of targeted mktng (ie optimizing lead yield rates from messaging crafted for a known-unknown audience)?
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...NOT broadcast (that's still targeted, just at a low-yield-rate, shallowly characterized audience). More like spaghetti-on-wall
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. "shotgun" is still targeted; spaghetti on wall is closer to what I have in mind. Or Godin's "remarkability" as a message feature
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