Venkatesh Rao@vgr·Feb 16, 2016Quick way to judge whether publisher is taking real risk on you: advance>5*(Twitter following)*0.1*($2). Anything less is vanity pub212
Harry Heymann @harryh·Feb 16, 2016Replying to @vgr@vgr Isn't that just advance > (Twitter following) * $1 ? Why all those extra numbers?11
Venkatesh Rao@vgrReplying to @harryh.@harryh to make the relationship explicit. $2= Amazon royalty on $2.99 book, 0.1=conversion rate, 5 = multiplier across your channels3:40 AM · Feb 16, 20162 Likes