Sales edges out marketing by 7 percentage points, 53:47. N=150.https://twitter.com/vgr/status/682768351047729152 …
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@vgr depends highly on target market and product. Self serve prod for SMBs needs mktg more. Big co segment w/ complex prod needs sales more.
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@vgr what stage are we in? Sales early, marketing later.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr Design genius; if I need sales or marketing *genius*, it's because the product doesn't market or sell itself well enough. -
@davidmanheim@vgr not sure that's true. great products can fail bc not enough customers ever quite get close enough to them to be sold - 2 more replies
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@vgr Neither. Given that 2016 is an election year, hire a "Polling genius" instead..Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr hackerThanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr people seem to value direct effects (sales), even though secondary effects (mkt) can scale multiplicatively.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr given uncertainty in unspecified "genius effect magnitude" in either case, maybe ppl choose direct effects to lower variance.Thanks. Twitter will use this to make your timeline better. UndoUndo
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