Puzzle: why higher prices on nearly-same products for women? My guess: women more infer quality/status from price.
washingtonpost.com/news/wonk/wp/2
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You are suggesting fixed costs spread over fewer buyers?
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for consumer goods, fixed costs are a small part. Algorithms are pricing optimally due to differing price sensitivity.
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I think the status sensitivity argument is quite plausible, dunno how it could be tested though
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test by charging different amounts for the same product; it's just (always) expensive to do a full scale study.


