How would you measure ritual:function ratio of beverage traditions (tea, coffee, wine, scotch, bourbon, beer, soda, water) @sarahdoingthing
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@vgr agree there's something here but I'd have to define and quantify like 87,000 different things -
@sarahdoingthing that's why you brutally use principal component analysis. I bet cost explains 70% of variation in utility/aesthetic val - Show replies
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