Fundamental irony of lifestyle business marketing: strongly differentiated personal brands require you to NOT be a unique snowflake.
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Replying to @vgr
A good test of the unique-snowflakeness of your personal brand is how much you rely on relationships over brand magnetism to market yourself
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Based on this test, I have to ruefully admit, I am only 40% brand, 60% unique snowflake 
11:27 AM - 16 Dec 2015
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