Big Data: when it is cheaper to store data than to decide what to do with it. Big Bullshit: when it is easier to spread BS than to filter it
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This means "Bullshit as Big Data on the social graph" is not just a metaphor. It literally satisfies defy "cheaper to store than decide"
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We just don't see it because we assume an action we call "sharing" cannot also be functionally "replicate and store" in a network.
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