have you thought about the grammar of ritual and how it evolves via equivalent of innovative novelists pushing boundaries?
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like Burroughs? was just thinking about his cutting thing but perhaps you have something else in mind
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I mean for eg. at some point somebody decided plastic christmas trees were okay, added sock to gift ritual etc etc. How?
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ahh - this is an important question for advertising, do you know about the Shelf Elf?
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