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5/ Armchair index measures "altitude" above ground-level info, using a set of relevance+importance values that define an "up"
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6/ This is an uphill, stochastic diffusion process on a graph with a defined boundary and interior (peak by a set of curation values)
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9/ Point is that the deterministic Industrial Age mental model of a "distribution platform" is misleading. There are no dumb pipes here.
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10/ Every node is adding signal or noise to every curation-values landscape it is included in. Boundaries and peaks are shifting always.
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11/ We think of advertising as "noise tolls" on deterministic distribution pathways serving some illusory mass-audience curation peak.
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12/ This is road to content farming and a race to the bottom. A single "taste monoculture" model destroys curatorial diversity.
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13/ Result: a zero-sum arms race between ad blocking tech and ad tech, presided over by "platforms" all converging to Demand Media
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14/ To get more creative about impasse, ditch the useless platforms and distribution metaphors. Human shares are not dump pipe movements
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