1/ Consider: Armchair index = median num of curation layers between you and raw news. Twitter=0, new media=1, Google=2, old media=3, FB=4
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10/ Every node is adding signal or noise to every curation-values landscape it is included in. Boundaries and peaks are shifting always.
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11/ We think of advertising as "noise tolls" on deterministic distribution pathways serving some illusory mass-audience curation peak.
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