Sign that a product/service is ripe for disruption: when brand equity is rising faster than non-brand equity. Hmm, how do you measure that?
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public companies have intangibles like this on their balance sheets, especially after acquisitions. Could use this as an indicator.
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. I was thinking of Apple Pencil. Pure brand equity bs. Both Microsoft and Android have had better stylus solutions for a while
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Everything I've read has indicated that software + stylus combined UX is sorely lacking. blog.oneofthejohns.com/2013/11/07/sur
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