Venkatesh Rao@vgrCommodification is equal parts IP/skills diffusion and desacralization of brands. Latter is underestimated and often missed entirely.9:34 PM · Sep 16, 20152 Retweets7 Likes
Sunil S. Rawat@_sunilrawat·Sep 16, 2015Replying to @vgr@vgr all the more important to manage that brand very carefully