Sign that a product/service is ripe for disruption: when brand equity is rising faster than non-brand equity. Hmm, how do you measure that?
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@vgr@bhudgeons Really? They have had Wacom-level stylus options for a while? - 3 more replies
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@vgr uh, isn't the whole point of great positioning (which apple does have) that you don't ever face this problem? a la ries and the creneau -
@jtemujinw That's for the customer. Not the competitor intent on disrupting and looking past halo effect of brand to actual vulnerability - 1 more reply
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@vgr There has to be some methodology behind http://www.forbes.com/powerful-brands/list/ … ... can it be applied more broadly?Thanks. Twitter will use this to make your timeline better. UndoUndo
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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