Sign that a product/service is ripe for disruption: when brand equity is rising faster than non-brand equity. Hmm, how do you measure that?
Conversation
Replying to
public companies have intangibles like this on their balance sheets, especially after acquisitions. Could use this as an indicator.
2
Replying to
. I was thinking of Apple Pencil. Pure brand equity bs. Both Microsoft and Android have had better stylus solutions for a while
Replying to
uh, isn't the whole point of great positioning (which apple does have) that you don't ever face this problem? a la ries and the creneau
1
Replying to
That's for the customer. Not the competitor intent on disrupting and looking past halo effect of brand to actual vulnerability
1
1
Show replies
Replying to
1
Show replies
Replying to
There has to be some methodology behind forbes.com/powerful-brand ... can it be applied more broadly?
1



