How would you define "media biz" monetized via advertising?
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It's just so much easier to figure out how to get 10x value per visitor than 10x the number visitors. Seems a Crazy model to stick to.
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But if your goal is to create and distribute great media profitably rather than run a service... you need the scale.
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level creativity per week. Why does it matter if you spend extra 20 hours consulting/coaching vs. selling ads to sponsors?
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selling ads and selling services are very different in terms of how they constrain the creative content
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How so? Is appeasing advertisers categorically different than appeasing clients? (honest question, not trying to be snarky :))
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yes. Consulting constrains writing less.
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- strong case against "pure media biz" - you need less traffic to generate more creative freedom
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If you can actually stabilize it at a high traffic level, media can get you to fu money easier than consulting etc can.

