Min scale for profitable media biz today is ~ 500k unique visits/mo per FTE employee. Below that you're content marketing something else
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How would you define "media biz" monetized via advertising?
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It's just so much easier to figure out how to get 10x value per visitor than 10x the number visitors. Seems a Crazy model to stick to.
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But if your goal is to create and distribute great media profitably rather than run a service... you need the scale.
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level creativity per week. Why does it matter if you spend extra 20 hours consulting/coaching vs. selling ads to sponsors?
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Also "pure" feels like a very humanist word for you :)
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