Min scale for profitable media biz today is ~ 500k unique visits/mo per FTE employee. Below that you're content marketing something else
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How would you define "media biz" monetized via advertising?
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It's just so much easier to figure out how to get 10x value per visitor than 10x the number visitors. Seems a Crazy model to stick to.
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Then you're no longer a media business. You're a coaching, marketing or consulting biz. Which is fine if $ is all you want

