I'm starting to see my job with breaking smart newsletter to get a lot more people into the conversation by baselining them into key convos.
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A model for baselining smart+not-yet-clued-in people into an advanced convo space: Tinder's "Political Thinking" http://www.amazon.com/Political-Thinking-Perennial-Questions-MySearchLab/dp/0205678874 …
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