One way to make banal insights seem profound is to simply act like they are. More people imitate emotions than directly react to stimuli
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This is how con men win people over so easily. Really good performance art.
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"attitude [that] creates the condition in which platitudes can become
really audible to a human soul"
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this is TED's business model right? manufactured profundity
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Studying speech/behavior patterns of evangelical preachers is good for cultivating this






