On web, to stand out, you must pay the cost of breaking a few defaults. Getting human attention requires breaking algorithmic attention.
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Replying to @vgr
@vgr Novelty and unexpectedness raises interest. But not *too* much. Just sprinkled in.1 reply 0 retweets 0 likes
Replying to @AndreaKuszewski
@AndreaKuszewski Talking about a more technical level of defaults/default breaking, not content. Like SEO, RSS etc
3:23 PM - 6 Aug 2015
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