Apparently Bic (pens) has a campaign going to ‘save writing’ from the digital wasteland. bicfightforyourwrite.com/mission
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Actually, I think it’s a clever way to save their industry in a changing culture. Show scientific benefits. It’s what I’d advise. :)
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bs. "Scientific benefits" rationalization never work to sell anything. Only way to save industry is to make it relevant.
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