Context matters, and few things are universal. Sure, I argue UX matters for the iPhone. It does *not* follow that it matters for airlines.
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Replying to @benthompson
Most people very rarely fly, and the pain is temporary. Recipe for commoditization, which is what has happened.
11 replies 2 retweets 13 likes -
Replying to @benthompson
@benthompson I'd argue that Virgin America safety videos are the start of a low-brow UX differentiator even in budget sector.2 replies 0 retweets 0 likes -
Replying to @vgr
@vgr@benthompson fun the first time. Incredibly annoying every time after.2 replies 0 retweets 1 like -
Replying to @jwangARK
@jwan584@benthompson iirc Virgin has been $-struggling badly. If you aren't Soutwest on op efficiency, UX = deck chairs on Titanic1 reply 0 retweets 0 likes -
Replying to @vgr1 reply 0 retweets 1 like
Replying to @benthompson
@benthompson @jwan584 There's a race-to-the-bottom content-farming joke in there somewhere. Demand Media Airlines.
10:38 AM - 3 Aug 2015
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