Context matters, and few things are universal. Sure, I argue UX matters for the iPhone. It does *not* follow that it matters for airlines.
@jwan584 @benthompson iirc Virgin has been $-struggling badly. If you aren't Soutwest on op efficiency, UX = deck chairs on Titanic
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@benthompson@jwan584 There's a race-to-the-bottom content-farming joke in there somewhere. Demand Media Airlines.
End of conversation
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