Context matters, and few things are universal. Sure, I argue UX matters for the iPhone. It does *not* follow that it matters for airlines.
Conversation
Replying to
Most people very rarely fly, and the pain is temporary. Recipe for commoditization, which is what has happened.
10
1
13
Replying to
I'd argue that Virgin America safety videos are the start of a low-brow UX differentiator even in budget sector.
2
Replying to
2
1
Replying to
What else fits that annoying at >2 effect? Oh wait, advertising! Ultimate prole entertainment UX.
Replying to
1
Replying to
only if it's the same ad. watching a different ad isn't so bad. The Virgin safety video repeating is maddening.


