Context matters, and few things are universal. Sure, I argue UX matters for the iPhone. It does *not* follow that it matters for airlines.
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Most people very rarely fly, and the pain is temporary. Recipe for commoditization, which is what has happened.
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I'd argue that Virgin America safety videos are the start of a low-brow UX differentiator even in budget sector.
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What else fits that annoying at >2 effect? Oh wait, advertising! Ultimate prole entertainment UX.
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c'mon now, don't ruin the fun. I thought the worst part was missing the chance to involve .



