Main reason people choose customer orientation over product orientation is that latter is 10x harder. Customer orientation is easy way out.
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Project Xanadu was 100% product oriented. So was the Segway and Google Glass.
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nope, those were auteur products in my classification, not the same thing.
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important pt. bc search for product/market fit can lead to the former. not hard to find willing short-temr buyers for mediocre product.
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latter is 10x harder.... to survive long enough to break-even.
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