2/ Many newbies agonize over project-based vs. hourly vs. risk-share. Those are simple to decide among based on nature of work.
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Replying to @vgr
3/ Real problem: caste system. <$150/hr signals interchangeable mass-market. $150-200 signals entry-level USP, inexperience discounted.
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Replying to @vgr
4/ $200-$400 signals established USP along with a non-trivial track record (>3 caried clients/3 years)
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Replying to @vgr
5/ Above $400 (for individuals, not org-backed) signals in-demand USP OR a "brand name" consultant whose very involvement can cause change
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Replying to @vgr
6/ The problem with this model is that since consultants above $200 sell uniqueness, benchmarking by hourly rate is PURE posturing.
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Replying to @vgr
7/ Thing is, depending on WHAT you do, your *density* of work can be extremely high. This has nothing to do with class/experience/brand
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Replying to @vgr
8/ One early client for example, told me entire ROI of gig could be attributed to something it took me 10 seconds to say in a chat.
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Replying to @vgr
9/ In my kinda work (dense, conversations with expected rate of decision-altering insights set by 1:1 chemistry), 90% of value=10% of time
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Replying to @vgr
10/ I don't have a solution, I still bill hourly. But consulting really needs an IRR type expectation setting, not deterministic value-add.
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@calitalieh Gain sharing/equity simply leads to Bain-style gaming of "performance" metrics unless relationship is till death-do-us-part.
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Replying to @calitalieh
@calitalieh Yeah, unless impact is clearly separable, quantifiable (example landing page redo, measured lead-gen rate increase)...1 reply 0 retweets 0 likes - Show replies
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