Conversation

1/ Consulting favors inefficiency for high-leverage work. Hourly rates are constrained by silly benchmarks that signal "class" of work.
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2/ Many newbies agonize over project-based vs. hourly vs. risk-share. Those are simple to decide among based on nature of work.
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3/ Real problem: caste system. <$150/hr signals interchangeable mass-market. $150-200 signals entry-level USP, inexperience discounted.
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5/ Above $400 (for individuals, not org-backed) signals in-demand USP OR a "brand name" consultant whose very involvement can cause change
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6/ The problem with this model is that since consultants above $200 sell uniqueness, benchmarking by hourly rate is PURE posturing.
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7/ Thing is, depending on WHAT you do, your *density* of work can be extremely high. This has nothing to do with class/experience/brand
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8/ One early client for example, told me entire ROI of gig could be attributed to something it took me 10 seconds to say in a chat.
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9/ In my kinda work (dense, conversations with expected rate of decision-altering insights set by 1:1 chemistry), 90% of value=10% of time
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