1/ Consulting favors inefficiency for high-leverage work. Hourly rates are constrained by silly benchmarks that signal "class" of work.
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7/ Thing is, depending on WHAT you do, your *density* of work can be extremely high. This has nothing to do with class/experience/brand
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8/ One early client for example, told me entire ROI of gig could be attributed to something it took me 10 seconds to say in a chat.
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