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1/ Consulting favors inefficiency for high-leverage work. Hourly rates are constrained by silly benchmarks that signal "class" of work.
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2/ Many newbies agonize over project-based vs. hourly vs. risk-share. Those are simple to decide among based on nature of work.
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5/ Above $400 (for individuals, not org-backed) signals in-demand USP OR a "brand name" consultant whose very involvement can cause change
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