Venkatesh Rao@vgr·Jul 12, 2015What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?1212
Venkatesh Rao@vgr@GabrielDuquette @sarahdoingthing This may help or annoy. I don't think you'll be neutral about it: http://ribbonfarm.com/2010/03/18/the-turpentine-effect/…9:30 PM · Jul 12, 2015