What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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@vgr cooperative ignorance (this week's post) gets into it a bit more - Show replies
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@vgr@sarahdoingthing "Indefinable" is key, I think. Apple brand used to be strong & also clear (vs. Big Brother IBM, then design champion) -
@vgr@sarahdoingthing Now unclear and muddled but strangely still strong mystique and successful. Maybe Starbucks is similar (but no Jobs)?
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