What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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@vgr@YoungmeMoon here's a take on it: http://www.brandingstrategyinsider.com/2013/04/the-hostile-brand-strategy.html …. She's also written a lot of good stuff here: http://www.hbs.edu/faculty/m/Pages/profile.aspx?facId=6589 … -
@davealevine@vgr@YoungmeMoon "hostile branding", love the concept.
End of conversation
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