What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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@vgr@YoungmeMoon is a genius in this area. She taught us about the concept of "hostile branding" as a path to growing allure. -
@davealevine@YoungmeMoon love it already based on just the phrase. Is there a handy link? - Show replies
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