What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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Replying to @vgr
@vgr Chanel. Ferrari. Hermes. Tesla (getting there). Cartier. Nike. Dom Perignon. Harvard.@taylorswift13. Martin Scorsese.2 replies 0 retweets 2 likes
Replying to @davealevine
.@davealevine Hmm. I think you're conflating mystique and luxury there.
12:57 PM - 12 Jul 2015
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