What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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Chanel. Ferrari. Hermes. Tesla (getting there). Cartier. Nike. Dom Perignon. Harvard. . Martin Scorsese.
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if it's objectively higher quality, all should agree and there'd be no tribal division
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All agree that for drinking, water is objectively better quality than sewage. But wine vs. beer = taste
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I often wonder same thing about you, since you take "taste" so seriously :)
"shittiest" is your opinion. Contrast with sewage. Nobody drinks it if they can access clean water.
I think you'd be a good candidate for writing 2015 version of Zen and the art of motorcycle maintenance.
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Read it a long time ago, but I recall wondering why he was going on and on about "metaphysics of quality."
I'm saying there's a point beyond which there is no way to convey meaning with unqualified word "quality"

