Revealing look at dynamics of netflix-for-books models. Scribd pulls romance genre because people read oto much.http://www.niemanlab.org/2015/07/what-scribds-growing-pains-mean-for-the-future-of-digital-content-subscription-models/ …
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I think we'll end up with segmented bundling models ($9.99 basic, +$5 for romance channel etc.)
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Best bet for authors: write addictive, high-completion-rate *non-genre* book so you aren't bundled upstairs but remain in basic subscription
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