1/ Proposition: surge pricing during emergencies is bad because generally hazardous conditions create more risk for those least able to pay.
10/ First, you can expect supply to increase out of altruistisms, rather than just financial motives. So you can surge to a lower price
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11/ Second, you can tweak the dispatching system. Instead of a FIFO queue, explicitly create a moral luck game weighted by urgency of need
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12/ Once system has detected "emergency" conditions, people can hail with an urgency level indication as in "I broke my leg"
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