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1/ Proposition: surge pricing during emergencies is bad because generally hazardous conditions create more risk for those least able to pay.
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2/ An isolated person having a heart attack during rush-hour surge pricing is merely unfortunate, not worth compromising market efficiency..
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3/ ..because such isolated cases can be handled as exceptions while surge pricing deals with the default demand matching
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4/ But in a snowstorm or emergency, those most at risk of being thrown into an urgent emergency are *least* likely to be able to pay
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5/ And the incidence of such urgent-need cases will be too high to be handled as exceptions. The *default* needs to shift.
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6/ So there is rigorous case to be made for distinguishing predictable, ordinary surges (rush hour) and emergency conditions
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7/ It is not fundamentally a "moral" question about whether surge pricing is "fair." It is a practical question of logistics.
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9/ Once you've quantitatively bounded "emergency conditions", how do you design a market mechanism to deal with it?
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10/ First, you can expect supply to increase out of altruistisms, rather than just financial motives. So you can surge to a lower price
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