1/ Proposition: surge pricing during emergencies is bad because generally hazardous conditions create more risk for those least able to pay.
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2/ An isolated person having a heart attack during rush-hour surge pricing is merely unfortunate, not worth compromising market efficiency..
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3/ ..because such isolated cases can be handled as exceptions while surge pricing deals with the default demand matching
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btw it's unclear whether amb lights & siren actually lower arrival times, some studies say they don't
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because most of the time lost is in places people can't move aside anyways?
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