Photos are shared a lot because they're so easy to produce and put online, but I think artwork/cartoons has higher virality quotient.
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What about all the photo memes? Add some text and photos become more sharable than anything short of a well drawn comic or infographic.
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A good nature photographer only gets a couple great shots per hundred hours in nature, but most photos are super easy, yeah.
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But of a thousand amateurs clicking and sharing while hiking Yosemite, one is sure to get and share an accidental great picture :)
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